Press

Press release · 25 August 2026

Published 25 August 2026. Original publication on protosell.se.

Protosell launches AngelEQ: AI-powered market intelligence designed to help B2B companies identify where their next growth will come from

After 27 years in B2B sales, Protosell is launching a new platform that combines AI, billions of data points and commercial experience to help companies understand which markets, companies and decision-makers they should actually prioritise.

Ängelholm, August 25, 2026

The world has never been more accessible for B2B sales. Companies can identify customers, test new segments and expand internationally faster than ever before.

At the same time, a new challenge has emerged:

When almost the entire market is within reach, who should you actually sell to?

That is the starting point for AngelEQ, a new AI-powered platform for commercial market intelligence, now being launched by Swedish B2B company Protosell.

AngelEQ combines AI with more than three billion data points to help companies analyse their markets, uncover new growth opportunities and prioritise the companies and decision-makers with the greatest commercial relevance.

“Twenty years ago, lack of information was a limitation. Today, we almost have the opposite problem. We have more companies, more contacts, more markets and more data than we could ever process. The real competitive advantage is therefore understanding what is actually relevant,” says Karolina Brorsson, CEO and Partner at Protosell.

A bigger market requires better decisions

Digitalisation, AI and new ways of working have dramatically lowered the barriers to international expansion.

A Nordic company can now begin evaluating a new market or vertical without first establishing a local sales office or investing months in manual research.

But more opportunities also mean more choices.

Which market has the greatest potential? Which segments should be prioritised? Which companies resemble the customers where the offering already performs best? Which organisations are undergoing change? And which individuals actually influence the buying decision?

At the same time, companies’ existing prospect data is constantly changing. People change jobs and roles, companies grow, are acquired or shift direction, and contact information becomes outdated.

“Having 50,000 companies in your CRM is not the same as understanding your market. And it is definitely not the same as knowing which 500 companies deserve your attention right now,” says Karolina Brorsson.

“When the number of possible choices becomes almost unlimited, the ability to choose well becomes increasingly valuable.”

From vast amounts of data to commercial intelligence

AngelEQ has been built to make entire markets easier to understand, analyse and prioritise.

Rather than relying solely on traditional industry codes and static company lists, users can describe the type of company they are looking for in natural language and combine information about business activity, geography, financial performance, hiring related signals, corporate structure and decision-makers.

The platform can be used to analyse market potential, identify new segments and verticals, find companies similar to existing high-performing customers, improve the quality of existing prospect data and identify relevant decision-makers.

AngelEQ is initially launching with extensive data coverage for Sweden and Norway.

“Most companies already have an idea of who their best customer is. The interesting part is finding out whether the market agrees,” says Karolina Brorsson.

“Sometimes the data confirms what you already believe. Sometimes you discover a market, segment or customer profile that nobody had previously considered. That is where it gets really interesting.”

27 years of commercial experience meets enterprise technology

AngelEQ has been developed within Protosell, which was founded in Ängelholm in 1999.

Over the past 27 years, the company has delivered thousands of commercial B2B projects for organisations ranging from entrepreneur-led growth companies to international technology and industrial corporations.

Protosell’s work has evolved over the years from CRM and traditional prospecting to data-driven sales, international market expansion, Sales as a Service and commercial strategy. AngelEQ represents the next step.

A central figure in this technological transformation is Saravana Magudapathy, Head of Tech at Protosell.

With a background that includes IBM and international technology environments, Saravana plays a strategic role in shaping Protosell’s future technology infrastructure and in translating AI, data and automation into real commercial competitive advantage.

“The technology itself is not actually the most interesting part. What matters is what it makes possible,” says Saravana Magudapathy.

“Today, we can analyse and combine information at a scale that would previously have required enormous manual resources. Our job is to turn that intelligence into something useful in a real business decision: which market should we prioritise, which company is relevant, and what do we need to know before we act?”

For Protosell, that combination is central: the company’s accumulated experience of how real B2B markets work, combined with modern data architecture, AI and scalable technology.

“We have spent 27 years watching commercial hypotheses meet reality. Saravana and our tech team make it possible to amplify that knowledge on an entirely new level,” says Karolina Brorsson.

“We did not want to build just another database. Our ambition is to build the intelligence layer between an entire market and the next commercial decision.”

AI should not help companies contact more of the wrong people

At the same time, Protosell sees a risk that generative AI is primarily being used to automate ever-larger volumes of outbound activity.

“If the outcome of the AI revolution is that we can send ten times more irrelevant messages to ten times more people, then we have missed the point rather spectacularly,” says Karolina Brorsson.

“The real opportunity is to understand significantly more before the first contact takes place. The right market. The right company. The right person. The right timing. That allows people to spend more time on what still creates business: curiosity, relevance, trust and genuinely good conversations.”

AngelEQ will be offered both as a standalone platform for companies’ own commercial organisations and as an intelligence layer within Protosell’s work across market analysis, go-to-market, market entry, market expansion and sales execution.

Protosell’s founding idea from 1999 therefore remains unchanged:

Connecting good people with good business.

Twenty-seven years later, the ambition is the same.

The intelligence behind the connection is entirely new.

About AngelEQ

AngelEQ is an AI-powered B2B market intelligence and sales intelligence platform developed by Protosell. The platform combines company information, financial data, decision-maker data, contact information, market signals and AI-powered analysis to help companies understand and prioritise their commercial markets.

AngelEQ officially launches on August 25, 2026.

About Protosell

Protosell was founded in Ängelholm in 1999 with the ambition of Connecting good people with good business.

Over the past 27 years, the company has delivered thousands of commercial B2B projects and worked with organisations ranging from fast-growing entrepreneurial companies to international corporations.

Today, Protosell combines its experience in B2B sales and real-world market conversations with data, AI and commercial market intelligence to help companies understand where they can win and how to get there.

Press contact

Karolina Brorsson
CEO & Partner, Protosell
karolina.brorsson@protosell.se
+46 735 25 45 88
www.angeleq.ai