AngelEQA Goava alternative for Swedish prospecting
Goava is a well-liked tool for signal-driven prospecting, built around an agent that monitors news and hiring and recommends leads. But signals only show the companies making noise. If you want to segment the whole Swedish market on facts, filed financials, and named decision-makers, including the quiet companies, AngelEQ is built for that. Here is an honest look.
Last updated 11 September 2026. The Goava details below were checked against Goava's public pricing page on 11 September 2026; always confirm current terms with the vendor.
What Goava does well
Honestly: Goava has built something distinct. The prospecting agent watches companies for you, finds buying signals in news and recruitment, and emails daily recommendations. CRM enrichment has a free entry tier and pricing is monthly with no notice period, so the entry threshold is low. If your team works mainly reactively on signals, Goava is a reasonable choice.
What Goava costs
Per Goava's own pricing page on 11 September 2026:
- Discover Starter: 3,900 SEK per month, one user, one Nordic market included, 300 AI credits per month.
- Discover Premium: 5,900 SEK per month, with CRM integration, a dedicated Customer Success Manager, and 500 AI credits per month.
- Add-ons: extra Nordic markets (Sweden, Norway, Denmark, Finland) at 2,000 SEK per month each; the Goava Score add-on at 12,000 SEK per year.
- Enrich: free entry tier, premium features from 2,000 SEK per month plus 250 SEK per user per month.
- Terms: monthly subscriptions with no notice period; annual billing gives a 25 percent discount with 60 days' notice.
Where AngelEQ differs
- The whole market, not just the companies with signals. An agent watching the news sees the companies making noise. AngelEQ covers all 1.39 million active Swedish companies, so you also find the profitable machine shop that never appeared in an article.
- Segment on facts, in plain language. Filed financials for 435,000+ companies mean you can filter on how businesses are actually doing: "profitable manufacturers in Skåne over 10 million". Named decision-makers for 430,000+ companies come attached to the list.
- Every visiting address in Sweden. 1.4 million workplaces including every branch, refreshed monthly and exportable on every list.
- Enrich the list you already have. Upload names, domains, or org numbers and AngelEQ matches them to the register and fills in financials, decision-makers, and contacts.
- Lookalikes matched on meaning. Find companies similar to your best customers, matched on what the business actually does, not just its industry code.
Which fits whom
- Choose Goava if you mainly want a monitoring agent that continuously recommends leads from news and hiring, plus CRM enrichment with a low entry threshold.
- Choose AngelEQ if you want to start from the complete register and segment on financials, industry, region, and decision-makers, and work in plain language.
Hosted in the EU, GDPR-first
AngelEQ's data is hosted in the EU (Sweden) and handled GDPR-first, with a documented lawful basis, opt-out, and erasure for personal data such as named contacts.
Frequently asked questions
What does Goava cost?
Per Goava's own pricing page on 11 September 2026, Discover Starter costs 3,900 SEK per month with one user, one Nordic market and 300 AI credits, and Discover Premium 5,900 SEK per month with CRM integration, a dedicated Customer Success Manager and 500 AI credits. Extra Nordic markets cost 2,000 SEK per month each. Enrich has a free entry tier, with premium features from 2,000 SEK per month plus 250 SEK per user. Monthly subscriptions can be cancelled without notice; annual billing gives a 25 percent discount with 60 days' notice. Always confirm current pricing with Goava directly.
Is AngelEQ an alternative to Goava?
Yes. Both are built for Nordic prospecting. Goava starts from signals and recommendations; AngelEQ starts from the complete Swedish and Norwegian registers, 2.5 million+ companies, with filed financials for 800,000+ and named decision-makers for 430,000+ Swedish companies, plus every visiting address in Sweden.
What is the biggest difference between AngelEQ and Goava?
The starting point. Goava is built around a prospecting agent that monitors signals such as news and hiring and recommends leads. AngelEQ is built on the register: you segment the whole market in plain language, filter on filed financials, and see the quiet companies that never appear in a news feed.
Does AngelEQ have buying signals like Goava?
Partly, and differently. AngelEQ tracks signals such as certifications, technology, and hiring. Goava is stronger at ongoing news and event monitoring per company. If you mainly want a monitoring agent, choose Goava; if you want to segment the whole market on facts, choose AngelEQ.
See the companies that are not making noise
AngelEQ is rolling out to a small group of Nordic sales teams. Request access and segment the complete Swedish register on facts, not just signals.
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